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It all began way back in 1979 when just a few big companies handled food imports into Singapore. That meant two things: limited select on and high prices. That gave the three local Quah brothers an idea, what if they looked around the world for high-quality foods and imported them into Singapore. But they didn’t stop there...what if they offered these foods at affordable prices? They put their idea into motion and created the Tradition brand of high-quality foods, sold at value prices.

After nearly four decades QB Food has grown to become one of Singapore’s largest food purveyors and the Tradition brand has grown along with them. Today, the Tradition brand continues to expand its select on of fine cheese, meat, cold cuts, pizzas and other quality foods that represent real value for money. Discover for yourself the Tradition brand from QB Food.

Where to Buy

Tradition Products

Shredded Cheese

  • Provolone Cheese 1kg
  • UK Monterey Jack Cheese 1kg
  • Dutch Smoked Cheese 1kg
  • Mozzarella Cheese 1kg
  • Dutch Gouda Cheese 1kg
  • Emmenthal Cheese 1kg
  • Swiss Gruyere Cheese 1kg
  • Coloured Cheddar Cheese 1kg
  • Mozzarella/gouda Cheese 1kg
  • Mild White Cheddar 1kg
  • Fine Shredded Coloured Cheddar 1kg

Shaved / Portion Cheese

  • Parmesan Cheese 1kg
  • Cheddar Cheese Portion 20g


  • Frozen Sliced Streaky Bacon 500g
  • Frozen Sliced Back Bacon 500g
  • Chilled Sliced Streaky Bacon 2kg
  • Chilled Sliced Back Bacon 2kg
  • Chilled Sliced Back Bacon 150g
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